climate change

Behavioral interventions motivate action to address climate change

Mitigating climate change requires mass behavior change. However, individuals may fail to act because they perceive climate change as a threat that is distant or not personally relevant, or believe their actions are not impactful. To address these …

Emotional framing of news headlines influences engagement, donations, and memory

Negativity captures attention and motivates people to read and share news. However, negative messaging can harm mental health, bias and distort memory, and discourage action to address a crisis. We tested an alternate route to increasing …