reactivity

Exposure to food cues activates the brain’s reward system and undermines efforts to regulate impulses to eat. During explicit regulation, lateral prefrontal cortex activates and modulates activity in reward regions and decreases food cravings. …

Recently, there has been an increase in the number of human neuroimaging studies seeking to predict behavior above and beyond traditional measurements such as self-report. This trend has been particularly notable in the area of food consumption, as …