self-relevance

Perceived self and social relevance of content motivates news sharing across cultures and topics

Well-informed individual and collective decision-making is aided by access to high-quality, factual information. What motivates people to share high-quality news and how can these motives be leveraged to promote news sharing? Based on the theory that …

Message self and social relevance increases intentions to share content: Correlational and causal evidence from six studies

Information sharing within social networks can catalyze widespread attitudinal and behavioral change and the chance to share information with others has been characterized as inherently valuable to people. But what are the sources of value and how …