sharing

Behavioral interventions motivate action to address climate change

Mitigating climate change requires mass behavior change. However, individuals may fail to act because they perceive climate change as a threat that is distant or not personally relevant, or believe their actions are not impactful. To address these …

Emotional framing of news headlines influences engagement, donations, and memory

Negativity captures attention and motivates people to read and share news. However, negative messaging can harm mental health, bias and distort memory, and discourage action to address a crisis. We tested an alternate route to increasing …

Perceived self and social relevance of content motivates news sharing across cultures and topics

Well-informed individual and collective decision-making is aided by access to high-quality, factual information. What motivates people to share high-quality news and how can these motives be leveraged to promote news sharing? Based on the theory that …

Message self and social relevance increases intentions to share content: Correlational and causal evidence from six studies

Information sharing within social networks can catalyze widespread attitudinal and behavioral change and the chance to share information with others has been characterized as inherently valuable to people. But what are the sources of value and how …