social influence

Brain responses and susceptibility to peer influence on drinking

Objectives: Conversations shape health behaviors. However, individuals vary in susceptibility to conversational influence and in their neural responses that track such influences. We examined whether activity in brain regions associated with social …

Neural correlates associated with conformity in adolescent and young adult men

Social influence affects us throughout our lives, shaping our attitudes, behaviors, and preferences. Thus, the current study aimed to examine whether key age groups (adolescence versus young adulthood) were associated with differences in neural …

Message self and social relevance increases intentions to share content: Correlational and causal evidence from six studies

Information sharing within social networks can catalyze widespread attitudinal and behavioral change and the chance to share information with others has been characterized as inherently valuable to people. But what are the sources of value and how …