social media

Neural and behavioral evidence that message self and social relevance motivate content sharing

Information transmission can shift social norms and catalyze social change. What motivates people to share content and information and how might these motives be leveraged to promote sharing? Neural and behavioral research suggests self-related and …

Message self and social relevance increases intentions to share content: Correlational and causal evidence from six studies

Information sharing within social networks can catalyze widespread attitudinal and behavioral change and the chance to share information with others has been characterized as inherently valuable to people. But what are the sources of value and how …